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Case Code: OPER127
Case Length: 12 Pages 
Period: 2007- 2018      
Pub Date: 2018
Teaching Note: Available
Price:Rs.300
Organization : Flipkart Online Services Pvt. Ltd.
Industry : E-commerce Industry
Countries : India
Themes: Supply Chain Management/Retail Management/Operations Management
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Flipkart`s Move toward Automated Supply Chain Management

 
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INTRODUCTION

 
In February 2018, India’s largest warehouse robotics startup, GreyOrange Robotics Pvt. Ltd., (Grey Orange) unveiled a new robotic system called Butler XL (Refer to Exhibit I for categories of GreyOrange Butler robots). The new system, to be deployed at warehouses, was expected to automate inventory storage (putaway) and order fulfillment. India’s largest online store, Flipkart Online Services Pvt. Ltd., (Flipkart) had, in the mid-2010s, become one of GreyOrange’s first clients after it secured a range of warehouse automation and order fulfillment systems from them. The new automation systems helped Flipkart achieve a range of benefits in its supply chain and placed the company at the forefront in adopting robotics enabled automation systems in India.
 
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